Shell Places Shale Development at the Heart of Growth Plans

From Reuters:
Having turned round its North American shale business, Royal Dutch Shell (RDSa.L) is putting so-called unconventional energy at the heart of its growth plans, and believes lessons from the revamp can be applied across the company. 
Greg Guidry, head of the Anglo-Dutch group's unconventionals business, told Reuters a drive to slash costs and streamline decision-making had put his division largely on a par with leading rivals in terms of productivity and efficiency. 
And now the rest of Shell could reap the benefits too. 
"The executive committee charged us to be a catalyst for change within the broader Shell," Guidry said in an interview.
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