Should Activist Be Able to Use Smokey the Bear to Sell Anti-Fracking T-Shirts?

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From YES! Magazine:
Smokey the Bear thought he smelled a fire in the woods. But as he approached the clearing and saw a giant derrick jutting out into the sky, he realized that what his nose had picked up was the scent of hydrocarbons. It was another piece of evidence suggesting that the increasingly widespread method of oil and gas extraction known as fracking was poisoning the environment. He decided something must be done. 
At least that’s the way that artist, Occupy Wall Street veteran and environmental activist Lopi LaRoe sees it. But last week she received a letter threatening her with jail time and thousands of dollars in fines for enlisting Smokey to the anti-fracking cause.
“This is Smokey waking up and saying, ‘Oh you didn’t do that to my environment.’”
In the fall, LaRoe created an image of Smokey that altered his famous invective “Only you can prevent forest fires” to “Only you can prevent faucet fires”—a reference to the phenomenon of flaming taps that occasionally occur near where fracking takes place. The adjustment seemed to her in line with the message of conservation Smokey has come to embody. 
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