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Thursday, November 21, 2013

Public Perception of Fracking Seems To Be Improving

From The Motley Fool:
Despite recent losses at the polls, fracking is slowly starting to garner more public support. A recent poll of 1,001 adults by Robert Morris University Polling Institute showed that 56% supported hydraulic fracturing. Further, those with an opinion on fracking strongly believed that it has the potential to fuel economic growth, and move the country toward energy independence.
The big sticking point for many are the environmental concerns. Of those polled, 60% said that the environmental impact of gas drilling outweighs energy independence and reduction in energy bills. That said, the public does appear to be softening its stance against fracking. According to Robert Morris, a similar poll three years ago would have only found a third of those polled in support of fracking.
This is an important shift for the industry, which has struggled with image problems. Energy companies like Range Resources (NYSE: RRC  ) have worked hard to engage with the public by becoming more of a visible part of the community. Range Resources, for example, has created a website to educate the public and address their concerns. The company is visible on everything from billboards to baseball games in an effort to show the public how drilling can benefit a community.
You can read that entire story here.

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